CASE STUDY

MyRejuvenate

Cosmetic Tattoo Artistry
Sydney AU

The Client

Talina Johnson and her team of Cosmetic Artists specialise in offering high-end treatment services with long-lasting results. From the initial consultation to ongoing refresher treatments, the entire journey that clients experience is their highest priority. Treatment services include Cosmetic Tattoo, Lash & Brow Styling, and Cosmetic Injectables.

But, It’s more than just a Studio. Through their Academy, they help other studio owners and cosmetic artists achieve their business goals. Talina has become the leader in high-end Cosmetic Tattoo Artistry education. As the Principal Artist and Educator of My Rejuvenate, her dedication has inspired countless clients and future artists.

The Problem

Talina was struggling with time management. With so much demand, she was failing to get back to her clients in a timely manner. This slowed down the buying cycle and forced her to spend too much time completing admin activities. Instead of spending time with her family at the end of the day, she had to catch up on what had been neglected during an already full workday.

While Talina has a beautiful brand and engaging social media she had many disconnected workflows that were manually dependent on her own labour. Each stage of a student’s journey with MyRejuvenate relied on her direct intervention. From the student booking, handling invoices and email communications, to completing the course, Talina was doing each task manually or at best delegating to the team. This inefficient workflow slowed everything down which resulted in lost revenue and longer work hours.

The Outcome

We first asked Talina to design her ideal customer journey and then compared it with her current user experience. After finding a balance between what could be and what was already in place we designed and implemented a business process automation solution. This involved integrating her systems to create a seamless process that utilized triggers to take advantage of what existed. 

By doing so we were able to remove Talina’s involvement in key steps like issuing invoices, email communications, and delegating activities to staff like student course preparation staff. allowed her to stay updated on each step so she could maintain her control over the business without having to be on call at all hours of the day.


By automating steps in the customer and student journeys we were able to save Talina valuable time. Now Talina is able to spend more time with her family, help more customers and still retains the high calibre services that her clients have come to expect.

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